Being a San Franciscan, I constantly took satisfaction in the fact that denims were invented right here in my hometown. But what I never ever recognized is that, practically, jeans were designed in Reno by a dressmaker named Jacob Davis. Levi Strauss had a completely dry items and garments importing business in San Francisco, when …

AN DISPLAY IN RENO HONORS THE TAILOR WHO DEVELOPED THE FIRST LEVI’SRead More